Case Study #4

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The Project 

Streamlining an operational process to enable cross-sell of retail products EU-wide - forecasted to enable several hundred million in revenue over 3 years. Additionally improving customer & vendor experience.

The Opportunity / Problem 

The business had a significant growth opportunity if able to cross-sell products pan-EU, rather than be limited to products created & set-up in each EU country. 

The problem was that operational processes had evolved in country siloes, and therefore there was no standardization for product creation pan-EU and various legal & compliance challenges.  

Approach

This programme required identification of & collaboration with a large cross-country, cross-functional stakeholder base. This was a highly complex and multi-faceted programme. The steps taken were: 

• Collaborated with the retail Senior Leadership team pan-EU to gain approval to initiate the programme and to size the opportunity. 
• Completed As Is discovery analysis with the various retail operations teams to identify and understand the current landscape and build a target end-state solution. 
• Defined & implemented a governance framework to ensure all stakeholders were involved as required, reporting to the retail Senior Leadership team e.g. compliance, legal etc. 
• Defined an approach, built the plan and gained leadership approval for budget & resource to execute. 
• Programme managed the EU implementation, building & leading the programme team pan-EU.      

Outcome

The outcome was achieved, enabling cross-sell of products across EU platforms. 

Additionally, streamlined process complexity driving an 80% reduction in vendor product creation time, a high-value blocker to the business achieving its primary strategic goal to grow product selection.